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+ How TRAPO Asia Grew 5X by Making Boring… Brilliant
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How TRAPO Asia Grew 5X by Making Boring… Brilliant
Most marketers chase sexy products.
Ionut Danifeld, CMO of TRAPO Asia, did the opposite.
He helped turn car mats into one of Southeast Asia’s fastest-growing ecommerce brands—growing 5X across Malaysia, Singapore, and Indonesia.
Here’s how:
✅ Humanize the product
Forget features. Sell benefits.
Steal this example:
Don’t say “kills 99.9% of bacteria”—say “safe for kids walking barefoot.”✅ Build a 360° funnel
From social ads to email flows, every touchpoint mattered.
Think: Abandoned cart, upsell, remarketing, loyalty—all firing in sync.
✅ Create sexy content
Even for car chargers.
They made content people want to share by tapping emotion + visuals.
✅ Turn partners into promoters
They teamed up with insurance apps and parking platforms.
Result? New audiences. New revenue. No extra ad spend.
✅ Invest in customer support
Avg. response time: 1–2 mins.
In SEA, fast replies = trust = sales.
If TRAPO can do this for “boring” products...
what’s stopping us from doing the same?
Thanks for stopping by!
Joe Escobedo, CEO of Escomedia
AI Marketing & Sales Educator