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3 Questions with...Arundhati Saha, Director - Partnerships at Dust Value
1) What’s a surprisingly effective strategy you’ve used recently?
Back to basics: Let your work speak for itself.
After delivering a successful campaign for a new client, we knew we had to make this a precedent. Speed was essential, especially in the middle of quarter planning.
We quickly churned out a 2-pager and sent it to prospects we were already talking to.
The result?
Referrals, inquiries, and two opportunities now in the pipeline—cutting our selling cycle.
And the best part?
This wasn’t a solo effort. It was a team win—delivery, customer success, and marketing all came together, making that two-pager feel effortless.
Now, we’re turning this 2-pager into a go-to framework for sales teams. The days of reactive selling are over.
It's all about consultative, proactive pitching, backed by real-world examples.
2️⃣ What’s a project that didn’t go as planned, and what did you learn?
Ever won a new enterprise client, only to have things go off-track?
That’s exactly what happened with a lead gen campaign we launched. Despite doing everything by the book—teamwork, long hours, follow-ups—the conversions weren’t there.
Turns out, we missed a vital detail: the client had previously worked with another agency on a similar project, and it fell flat too. We overlooked this during the kick-off.
Five weeks in, we owned up, apologized, and took a step back. We asked the tough questions, brainstormed, and planned a pivot. Success is still a ways off, but we're in a better place now.
The key takeaway?
No question is a wrong one when your goal is client satisfaction. Grateful for the client’s understanding.
3️⃣ What key lesson have you learned from a peer or influencer?
"Beg for forgiveness, not permission."
Simple words from a former boss—and lifelong friend—changed my leadership approach.
Managing a remote team across time zones and cultural gaps often meant choosing between driving results and dealing with internal red tape. In those moments, I learned to always prioritize outcomes—revenue, client expectations—over bureaucracy.
Of course, there’s a fine line. You can’t throw the rulebook out the window, but it’s about leading with confidence and a calculated risk.
And having a boss who’s got your back? That makes the tough decisions a lot easier.
Thanks for stopping by!
Joe Escobedo, CEO of Escomedia
AI Marketing & Sales Educator