Mastering influence: The Science of Getting Things Done Through Others
+ Social Media Playbook (You Won’t Hear in Class)
Top 5 Tips
Influence goes beyond money. People are driven by more than financial rewards. Use tools like loss aversion, framing, and the power of momentum. Start with curiosity—ask questions to uncover what truly matters to them.
Be clear on your social media purpose. Define whether your goal is brand awareness, engagement, or lead generation. Your clarity shapes your platform choices and content strategy. Remember, social media is about perception, not just promotion.
Build buyer personas with real data. Skip the guesswork. Analyze LinkedIn profiles, use word clouds to identify common themes, and study your competitors' audiences. Let real-world patterns guide your targeting.
Mentorship thrives on human connection. Don’t just match mentors and mentees by job titles—consider their passions and personal lives. The strongest mentorships come from meaningful relationships, not just resumes.
Microexpressions reveal hidden emotions. A fleeting look can tell you more than words. Learn to read microexpressions and pupil dilation to gauge true feelings. Trust and connection start with seeing beyond the surface.
The Social Media Playbook (You Won’t Hear in Class)
Most student ambassadors are taught to post like corporate marketers.
But the best ones don’t just post.
They share their story.
Here’s how to stand out while promoting ESSEC in a way that works.
1️⃣ Ditch the “Perfect” Image
Stock-like photos of people shaking hands? Yawn.
Use a real behind-the-scenes moment:
+ That messy, chaotic case competition prep at 2 AM.
+ The nervous excitement before presenting in front of 200 people.
+ That one professor who called you out and made you rethink everything.
Authenticity > Perfection.
2️⃣ Write Like You Speak (but with a Hook)
Forget robotic, formal captions.
Instead:
“At ESSEC, I gained valuable leadership skills and cultural awareness.”
“I bombed my first group project. But the experience taught me more about leadership than anything ever could.”
Hooks matter. Start with a surprise, conflict, or an emotion.
3️⃣ Think WIIFT (What’s in It for Them?)
Every post should answer: Why should the reader care?
If you're targeting future ESSEC students → Share what you wish you knew before applying.
If you're building your career → Show how ESSEC gave you a competitive edge.
If you want to attract recruiters → Highlight specific skills and wins (not just “I learned a lot”).
Start now. Tell your story. The right opportunities will follow.
Thanks to my ESSEC Asia-Pacific friends!
Thanks for stopping by!
Joe Escobedo, CEO of Escomedia