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+ #1 reason great initiatives collapse (and how to prevent it)
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#1 reason great initiatives collapse (and how to prevent it)
3 Questions with Hayyu Ritter, Student Experience and Engagement Manager at Curtin Singapore
1️⃣ What’s a surprisingly effective strategy you’ve used recently?
Letting students help shape the experience, not just react to it.
Instead of waiting until the end to get feedback, we brought student leaders into brainstorming sessions for orientation and event planning.
The difference was night and day. Engagement went up, participation skyrocketed, and the ideas?
Way more creative and culturally relevant than anything we would’ve come up with on our own.
If you want people to care about something, let them build it with you.
2️⃣ What’s a project that didn’t go as planned, and what did you learn?
Launched a big student engagement initiative. Strong concept. Solid execution plan. But once multiple teams got involved? Challenging.
Priorities shifted. Direction got muddy. Momentum died.
Lesson? A great idea means nothing without alignment.
If teams aren’t clear on the goal from day one, you’ll spend more time untangling confusion than making progress.
Clarity, shared purpose, and regular check-ins aren’t nice-to-haves.
They’re the glue that holds everything together. Get that right, and execution becomes effortless.
3️⃣ What key lesson have you learned from a peer or influencer?
A game-changer from Curtin Singapore's Directors of Academic Services: consistency beats intensity.
It’s easy to think impact comes from big, flashy events. But the truth? It’s built in the small moments—a quick check-in, a thoughtful follow-up, a personalized touch.
Those little things, done consistently, build trust. And trust? That’s what keeps people engaged long-term.
Forget the hype. Focus on the habits!
Thanks for stopping by!
Joe Escobedo, CEO of Escomedia
AI Marketing & Sales Educator