Best LinkedIn Outreach Messages

Aug 17, 2025

Playbook: How to Write Outreach Messages Marketing Leaders Actually Respond To

Go beyond the name — show you understand the recipient’s role, company, and current priorities.
Use specific references:
- Event they spoke at (“I enjoyed your point on X at [Event]”).
- Content they engaged with (“I saw you downloaded our whitepaper on Y. Here’s a follow-up you might like.”).
- Company news (“Congrats on your new role — here’s how we’ve helped other leaders make an impact in their first 90 days.”).
If you reference a colleague or internal contact, name them for credibility.

Offer an immediate, tangible nugget:
- A mini case study with results and client names (or anonymous if needed).
- A lightweight insight from your research (“Your site loads 20% slower than competitors — here’s a quick fix.”).
- A relevant resource tailored to their interests.
Show social proof: past clients in their industry, repeat sponsors, or track record stats.

Avoid presumptive asks (“Book 15 mins on my calendar”).
Instead, use low-friction calls-to-action:
- “Would it be okay if I shared similar insights once a month?”
- “If you’d like to dive deeper, here’s my email — reach out anytime.”
- “Here’s a short resource — if it’s useful, we can explore next steps.”
Goal: Maintain an open channel so you’re top of mind when they’re ready to buy.

Use vending machines for high-traffic, low-touch sales — place them where 24/7 convenience is valued and human interaction isn’t essential.
Leverage them for brand buzz — sell limited editions, collectibles, or samples to create excitement and drive trial.
Adopt a hybrid strategy — keep physical or pop-up touchpoints for products needing education, storytelling, or community building.